Gloo - AI Chat Homepage

Transformed the chat homepage into an educational launchpad

Industry:

Enterprise AI & Content Technology

Industry:

Enterprise AI & Content Technology

Timeline:

4 Months

Timeline:

4 Months

Tools:

Figma & Framer

Tools:

Figma & Framer

Product Design, Prototyping, Interaction Design

Product Design, Prototyping, Interaction Design

Design Process

Project Overview

Designed the primary interaction point for Gloo's AI platform—a chat homepage that serves as both entry point and education tool. As AI remains relatively new to many users, the challenge was creating an interface that reduces the intimidation factor while showcasing the platform's full potential.

The Challenge

AI is still relatively new to many users, who often don't know how to interact with it effectively or understand its capabilities. The blank chat box problem: users face an empty interface without knowing what to ask or how to leverage the AI's capabilities.

Solution Approach

Transformed the chat homepage into an educational launchpad that meets users where they are:

Design Elements:

  • Contextual Suggestions: Examples drawn from users' actual data, calendars, and organization context

  • Personality Testing: Explored "Jarvis-style" proactive assistance (inspired by Iron Man's AI)

  • Personal Integration: Suggestions based on hobbies, work patterns, and preferences

  • Use Case Scenarios: Real-world examples showing practical applications

Research & Iteration:

  • Tested multiple suggestion strategies with user cohorts

  • Balanced helpful guidance with avoiding feeling invasive

  • Refined language to feel conversational rather than robotic

Outcome

Reduced time-to-first-value by helping users discover relevant capabilities immediately.

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